Japan is fast emerging as one of the most desirable travel destinations for residents of the UAE, driven by a unique mix of affordability, cultural richness, and enhanced visa accessibility. From cherry blossom season to cutting-edge cities, the Land of the Rising Sun is capturing the imagination of UAE travellers like never before—and the numbers clearly reflect this growing interest.
Since VFS Global took over Japan visa services in the UAE in August last year, demand has shown a steady upward trajectory. The momentum has been particularly strong throughout 2025, fuelled by a stabilised Japanese Yen, competitive travel costs, and Japan’s enduring appeal as a destination that seamlessly blends tradition with modernity.
Sakura Season and Strong Value Drive Demand
One of the major draws for UAE travellers is Japan’s iconic sakura (cherry blossom) season, which continues to rank high on global travel wish lists. Combined with favourable exchange rates and a reputation for safety, cleanliness, and efficiency, Japan offers exceptional value for money—especially attractive to families, young travellers, and repeat visitors alike.
Japan’s four distinct seasons, world-class cuisine, and deep-rooted cultural heritage offer a travel experience unlike any other. For UAE residents representing nearly 200 nationalities, the country provides something both refreshingly different and universally welcoming.
VFS Global Expands Services to Meet Growing Demand
To support this surge in interest, VFS Global has expanded its service footprint in the UAE. A new customer touchpoint at the Sharjah Visa Application Centre is now open every Friday, offering greater convenience for applicants, particularly those residing in the northern emirates. This additional access point reflects VFS Global’s commitment to making the visa application process smoother, faster, and closer to home.
For many UAE residents, travelling to Japan has become even simpler thanks to Japan’s eVisa services, which allow eligible travellers to complete the process efficiently with minimal paperwork. This streamlined approach has significantly reduced barriers to travel and encouraged first-time visitors to consider Japan.
A Strong Global Partnership with Japan
Beyond the UAE, VFS Global’s collaboration with Japan is both deep and extensive. The company partners with the Japanese government across 19 countries worldwide, serves 16 client governments within Japan, and employs Japanese nationals across its global operations. This long-standing relationship reinforces trust, operational excellence, and consistency in service delivery for travellers worldwide.
Looking Ahead: Continued Growth into 2026
As 2026 approaches, the outlook for Japan tourism from the UAE remains highly positive. Affordability, cultural allure, seasonal attractions, and enhanced accessibility through expanded visa services are expected to keep demand on an upward curve. With travellers increasingly seeking destinations that offer both authentic experiences and modern comforts, Japan continues to stand out.
For UAE travellers dreaming of a destination that delivers tradition, innovation, natural beauty, and exceptional hospitality, Japan is no longer just an option—it’s becoming a favourite.
